The art of composition , Form . Gesture , Tonality. Mood. All vital elements in the toolbox to create engaging storytelling.
The science of making images which solve problems through iteration from a defined starting point. The process of discovery and experimentation – what if? Constantly tweaking things. The science of human visual perception , colour theory amongst many others. The physical principles governing light and how it shapes the world around us.
Then there is exploiting the technology at hand.
Understanding , then pushing the limits of image sensors.Understanding the nuances of the optics. Understanding the nuances of the software used to read the sensors. Understanding the properties of camera hardware so they can be adapted to , in order to provide the strongest images through careful editing.
This is what I do and how I bring your stories , people and places to life through the power of images.